Field Notes
No theory. Just the work.
Blunt, practical notes on building a business that runs without you, from someone who did it from the ground up.
- October 6, 2026·4 min read
The Rake Test
Great resume, great interview, and he's the one standing around. You can train skill. You can't train what someone does when nobody's telling them what to do. Here's the test that shows you.
Read it - September 26, 2026·4 min read
Your Reviews Aren't a Marketing Problem
Great work and a handful of reviews while the guy down the road with worse work has more stars. It's not luck. It's a missing system, and here's how to build one.
Read it - August 17, 2026·4 min read
The One-Month Vacation Test
One question tells you whether you own a tree business or a very demanding job. Most owners fail it. Here's why, and what the fix actually looks like.
Read it - July 8, 2026·4 min read
You don't own a business. You own a job.
From the outside it looks like you made it. But if the whole thing runs through you, you didn't buy an asset. You bought yourself a very demanding job. Here's how to tell the difference, and the first move out.
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